Real Estate Operation

Comprehensive operation service provider for the entire real estate chain

As the operating entity of the marketing and business management business of the commercial property division of Peking University Resources (Holdings) Co., Ltd., "Yuan Chuang He" has rich and professional experience in the operation of all real estate formats, relying on the group's nearly 50 years of real estate development and 10 years of property management experience.
As a partner, it will provide high-quality, diversified, and full-chain services to developers, and deeply participate in the operation and revitalization of real estate projects.
In the future, "Yuan Chuang He" is committed to becoming the most comprehensive real estate full-chain integrated operation service provider.

  • The total volume of trading exceeds

    1100+万方

  • Coverage

    5Area

  • Covered cities

    13Cities

  • Residential area approx

    890万方

  • Commercial and office space

    210万方

Yuanchuanghe's full-chain integrated operation

“3 categories and 7 core services”

  • Marketing

    Marketing

    Marketing Consulting

    Marketing consulting services for all business formats and cycles of real estate

    Marketing Agency

    Real estate full-cycle marketing agency services

    Intermediary Services

    Integration of first-hand housing customer resources and intermediary services for second-hand housing transactions

  • Business Management

    Business Management

    Business Management Consulting

    Commercial, business and hotel asset operation and management consulting services

    Merchant Agent

    Commercial, business and hotel asset investment agency services

    Operations Management

    Business, commercial, and hotel asset operation and management services

  • Digital Platform

    Digital Platform

    Source Space RH

    Online service platform integrating B&C, marketing and business

Full business development and operation

“3543 Product Strategy”

With 50 years of experience in real estate development, we have developed our own 3+5 product series and 4+3 brand series, using product brands to enhance corporate brand value.

  • 3 major residential product series

    Zijing Series

    TOP residential samples

    Yihe Series

    Urban aesthetic residence

    Weiming Series

    Spacious urban mansion

  • 5 major public construction product series

    Boya Plaza Series

    Customized business office

    Yuanqu Box Series

    Neighborhood Commercial Center

    Botai Center Series

    TOD Complex

    Fortune Forest Series

    Urban Industrial Park

    Yuanyue Business Hotel

    Quality Business Hotel

  • 4 major commercial brand series

    Yuanle Street

    Commercial district brand

    Yuanyue Tiandi

    Shopping mall brand

    Yuanwu Aggregation

    Commercial market brand

    Yuanqu Box

    Neighborhood Business Brand

  • 3 major business operation brand series

    Boya Center

    Quality office building operation brand

    Fortune Forest

    Eco-industrial Park Operation Brand

    Elegant Residence

    Personalized apartment operation brand

  • Party A Thinking

  • Full chain operation service

  • Comprehensive resource integration

  • Non-performing asset operation

Yuanchuanghe's four distinctive advantages

  • Party A Thinking

    50 years of development history

    Real estate product development and brand system forging capabilities

  • Full chain operation service

    Full-format development, operation and sales services

    Full-chain stable service team

  • Comprehensive resource integration

    Listed group background, can integrate rich financial resources

    5 major business divisions, real estate industry chain supply resources

    Tens of thousands of merchants of various types

    Customer resources in 5 major regions and 13 cities across the country

    Digital platform, integrating B&C resources

  • Non-performing asset operation

    Rich experience in asset management and resource integration capabilities

    of domestic and foreign financial institutions